Six Actual
Six Actual was a conceptual branding project where I created the logo, website, and supporting copy to establish a strong visual and verbal identity.
🧠 Brand Identity: The Creation of the Logo
My goal was to design something sleek, modern, and machine-like. I began with typography to define the aesthetic direction, testing both rounded, organic forms and angular, digital-inspired styles.
From there, I focused on the letterforms of the "6" and the "a." Both share a central shape and void, with the 6 extending upward and the a terminating at the baseline. This relationship gave me a foundation for the mark.
That exploration produced three directions: one with sharp digital edges, one built on abstract negative space, and one with smooth, organic contours balanced by crisp details.
I refined these into lockups, which you can view in the full branding brief.
The client selected the third option. I experimented with several palettes before choosing #92EB9B as the primary accent on dark backgrounds.
✏️ ⚙️ Website Design & Build
For the website, I drafted initial copy, refined it with the client, and used GPT to polish the tone. I then moved into Figma to develop the layout and interaction concepts.
After two quick revision cycles, I built the site in SvelteKit, incorporating stock video assets from Storyblocks and iStock.
There is no knowledge that is not power.END