Quantum Narrative
🧠 Brand Identity: The Creation of the Logo
Quantum Narrative is a startup focused on conversation sentiment, behavior trends, and forecasting. I explored several creative directions before landing on a visual language built around conversation bubble forms paired with bold, angled vertical shapes.
The mark went through many iterations, each aiming to strike a balance between visual weight and subtlety. I wanted it to avoid being too literal with the speech bubble while still projecting the feel of an innovative, forward-looking technology company.
Two versions made it into the final lockups presented to the client. You can view the full branding identity brief here. The typography is a heavily customized version of Futura, chosen for its ability to complement the mark and convey the modern, dynamic character of the brand.
✏️ ⚙️ Website Design & Build
The site itself was built in vanilla HTML and JavaScript. Since I wasn't responsible for deployment and the long-term scalability requirements weren't yet defined, I designed it with a lightweight, adaptable structure that could easily evolve as the company's needs grew.
I also experimented with several design concepts for the site, which you can explore further in the Figma file link below.
Say what you mean.END