Quadrant X
🧠 Brand Identity: The Creation of the Logo
The exploration process for this project went through many iterations and produced a range of strong concepts. I even brought in a few designer friends to help decide which directions to showcase in the pitch deck.
I experimented with geometry, node structures, and clustered forms, but the concept that kept resurfacing was the X flowing naturally from the tail of the Q.
From there, I narrowed the work to 10 viable lockups to present to the client. You can view the full branding brief here.
✏️ ⚙️ Website Design & Build
I designed and built the site in SvelteKit. As I developed the logo, I envisioned it in motion, so rather than relying solely on Figma, I began designing directly in code. This approach let me use live animations to guide design decisions in real time.
With limited copy, I leaned into motion—using animated intros and transitions to create engagement. There's still room to expand with richer textures and more immersive interactions, but the foundation established the dynamic character I envisioned.
All we have to do is keep talking.END