Think of it as an offer you shouldn't refuse.
Jason Williams, designer and friend of mine, and I came up with a fun fictional coffee company. We wanted something like an enforcement crew to produce and sell Fair Trade organic coffee and to instill fear of some "weissguiss" showing up on your doorstep to play catch with your knees unless you started helpin' out the farmer. We found so many little connections, that we had to run with it.
So, we fleshed out a logo that looks like it belongs on a shipping crate, and made some nifty packaging. The box is made of wood, and inside carries two different blends of coffee, Montoya and Escobar roasts. There is also some white powder in a ziplock bag. It's known as "sugar". Just don't brush your teeth with your finger...it's a dead giveaway.