Hello Nouveau.

This is a mark for AiOP 2011 Ritual festival. Originally, it was a basic graphic for the website I designed. You can check that out here, and here. The website was such a succes, that AiOP wanted to use the mark for their festival branding. So it was used on the program guide that was distributed during the festival.

I wanted the mark to portray something ornate which would reflect the repetition and complexity of what we realize as rituals, but also maintain a simplistic composition which goes well with AiOP's design aesthetic.